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This paper addresses the impact of the affecting factors on the innovation-adoption diffusion process of information technology(IT). In the innovation diffusion literature, there are mixed conclusions about affecting factors on innovation diffusion. To explain the reasons for mixed results in the ...

This paper addresses the impact of the affecting factors on the innovation-adoption diffusion process of information technology(IT). In the innovation diffusion literature, there are mixed conclusions about affecting factors on innovation diffusion. To explain the reasons for mixed results in the innovation diffusion literature, I introduce a new concept of each IT’s relative diffusion level as compared to the usual absolute diffusion level. For each organization’s IT portfolio, the relative IT diffusion level of each organization is derived by weighted-average of each IT’s diffusion level, in which the weight of each IT is the perceived relative importance of each IT in the specific organization. Empirical study showed that the relative diffusion level is more sensitively affected by organizational factors than the usual absolute diffusion level, which strongly implies that organizations are behaving strategically and rationally with limited IT resources. I hope this results provide some explanations for the mixed conclusions about affecting factors on IT diffusion in the related literature.

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