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NTIS 바로가기Electronic commerce research and applications, v.8 no.5, 2009년, pp.228 - 240
Lu, Y. (School of Management, Huazhong University of Science and Technology, Wuhan 430074, PR China) , Zhang, L. , Wang, B.
Using mobile brokerage service as an example, we propose and test a multidimensional and hierarchical model of mobile service (m-service) quality using a sample of 338 respondents from the two largest m-service providers in China: China Mobile and China Unicom. Through three-stage validation, we are...
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