초록

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Abstract ▼ AI-Helper

Although the rapid growth of Korean retail industry, the market size of small-sized individual supermarkets has been continuously shrunken. They have faced threats of competitors including corporate-chain supermarkets, convenience stores, and discount stores. Small individual supermarkets are weak...

Although the rapid growth of Korean retail industry, the market size of small-sized individual supermarkets has been continuously shrunken. They have faced threats of competitors including corporate-chain supermarkets, convenience stores, and discount stores. Small individual supermarkets are weaker at store operations from merchandising to pricing rather than competitors. In order to solve their problems, the double folded approaches are needed. First, they need to improve managing skills for store operations based on their location competence. Second, the store-supplier relationship should be elaborated adequately according to new store formats. Hence, this study has proposed that small individual supermarkets could adopt franchise systems to establish two tasks simultaneously. For the new retail types, the value convenience store, the compact supermarket, and the small-scale warehousing store have been generated from customer trend survey. The various franchise systems could be developed to operate new retail stores. For motivating the participation of existing store managers, autonomy on the store operations could be permitted under controlling its damage to advantages of the unified chain operations. In addition, the Korean government could initiate those ideas and support financial resources inducing cooperation of stakeholders.

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