초록

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Abstract ▼ AI-Helper

Recently, corporate social responsibility has been emphasized. For the company, trust from society would be a crucial social capital. In this respect, companies that give generously to worthy causes are acting as good citizens with important obligations, despite the arguments to the contrary of ma...

Recently, corporate social responsibility has been emphasized. For the company, trust from society would be a crucial social capital. In this respect, companies that give generously to worthy causes are acting as good citizens with important obligations, despite the arguments to the contrary of market-oriented economist. The purpose of this study was to discover the evidence about that corporate social responsibility represent effective sources of competitive advantage. I expect that corporate social responsibility could result in improved willingness to purchase, customer satisfaction, and corporate reputation as proxy of competitive advantage, the dependent variable of this paper. This study performed factor analysis to measure corporate ability, corporate social responsibility, and competitive advantage using one hundred and sixty firms’ surveyed data from multiple industries. This study performed the multivariate analysis of variance(MANOVA) to examine the hypotheses and I find the result that corporate social responsibility play a significant role in competitive advantage. More specifically, I find a positive effect of corporate social responsibility on willingness to purchase. And the results of this study show that socially responsible company can be economically more successful if they have good corporate ability.

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