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Abstract ▼ AI-Helper

In this study, we try to investigate the general effect of decisive factors in job satisfaction (motivator and hygiene factor) on customer orientation among staff in private colleges, and the mediating effect of multiple forms of organizational commitment as well. Path analysis is used in analyzin...

In this study, we try to investigate the general effect of decisive factors in job satisfaction (motivator and hygiene factor) on customer orientation among staff in private colleges, and the mediating effect of multiple forms of organizational commitment as well. Path analysis is used in analyzing the mediating effect, besides the causal relation between independent variable and dependent variable. The results of this study are as follows. First, the relationship between job satisfaction and organizational commitment on the one hand and the relationship between job satisfaction and customer orientation on the other hand show that motivator in job satisfaction has much bigger effects on job commitment and customer orientation than the hygiene factor in job satisfaction does. Second, organization reward in job satisfaction (hygiene factor) and job fitness (motivator) have mediating effects of organizational commitment as far as the effect on customer orientation is concerned. In particular, the mediating effect of organizational commitment is much bigger in the relationship between job fitness (motivator) and customer orientation than in that between organizational reward (hygiene factor) and customer orientation. The above results reveal that private college staff, like public servants in government organizations, are motivated more by motivator than by hygiene factor as a decisive factor in job satisfaction. The results also imply that as a way of reinforcing organizational effectiveness in college management, enhancing motivator should be regarded as an important management strategy in the general management of human resources including educational drills.

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