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NTIS 바로가기Australasian marketing journal : AMJ, v.18 no.4, 2010년, pp.236 - 247
Korkman, O. (Hanken School of Economics, Finland, P.O. Box 479, FIN-00101 Helsinki, Finland) , Storbacka, K. , Harald, B.
This article proposes that a practice-based approach, accompanied by ethnographic methods, contributes to S-D logic by enriching our understanding of how resources are integrated, how value is formed, how markets 'work', and how firms can enhance value co-creation. The embeddedness of value creation...
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