초록

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Abstract ▼ AI-Helper

Both QM and CSR like strategy are discursive subjects. They both encompass discursive ideas, concepts and practices. The purpose of this paper is to explore the relationship between QM and CSR, and to use discourse analysis and develop discursive conceptualization of the common features of QM and ...

Both QM and CSR like strategy are discursive subjects. They both encompass discursive ideas, concepts and practices. The purpose of this paper is to explore the relationship between QM and CSR, and to use discourse analysis and develop discursive conceptualization of the common features of QM and CSR in order to establish whether or not the two concepts can be merged or diffused through the same channel utilizing similar strategies. This study developed a research model to explain the relationship QM and CSR, and collected 400 survey responses from the service firms employees who had experiences both QM and CSR efforts. To prove the validity of the proposed research model and compare the proposed model and alternative model, SEM analysis was used. The findings in this paper suggest that the two concepts share similar philosophical roots, that there is substantial overlap between the elements of the two concepts, and the ultimate expected outcome shows significant similarities. This study also estimated the practical significance through calculating the impact of CSR effectiveness and strategic fit on corporate image by internal employee. This study confirmed that a firm"s competitive advantage can be enhanced by effective combination QM and CSR.

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