초록

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Abstract ▼ AI-Helper

The earlier studies on the monetary value of the Korean DMZ are criticized for their irrelevant valuation. This paper argues that its monetary value may be more relevantly estimated with the concept of brand value. Who gives the DMZ more value? First, the more a person believes he/she knows the DMZ,...

The earlier studies on the monetary value of the Korean DMZ are criticized for their irrelevant valuation. This paper argues that its monetary value may be more relevantly estimated with the concept of brand value. Who gives the DMZ more value? First, the more a person believes he/she knows the DMZ, he/she evaluates the DMZ more. A person’s correct knowledge of the DMZ, however, does not explain how much he/she assesses the DMZ. Second, a deterrenceminded person estimates the DMZ less than does one who regards such values as ecology to be the most important. This is in contrast with the fact that war deterrence or peace is most frequently answered among various values of the DMZ. The monetary value of the DMZ may be maximized with values other than peace. Last, the residents/visitors of Gangwon appraise the worth of the DMZ more than do those of Gyeonggi.

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