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Abstract ▼ AI-Helper

The purpose of this study is to investigate whether the emotional response to a picture is influenced by the change of its color modes,especially when the semantic content of the picture is attached to a typical memory color. In the experiment, 20 pictures were selected from the International Affect...

The purpose of this study is to investigate whether the emotional response to a picture is influenced by the change of its color modes,especially when the semantic content of the picture is attached to a typical memory color. In the experiment, 20 pictures were selected from the International Affective Picture System (IAPS), a set of emotionally normalized pictures, and their emotional profiles were characterized in terms of the dimensions of emotion, such as pleasure and arousal and in a dichotomized way (＋/－Pleasure; ＋/－Arousal). The color modes of the pictures were processed into a monotone scale applying the memory color, the complementary color of the memory color, or gray. In total, 60 pictures were shown to 30 participants in random order, and the Self-Assessment-Manikins(SAM) was facilitated to assess emotional responses. The empirical results provide evidence that the memory color can leverage pleased (＋Pleasure) emotions and enhance both aroused/unaroused (＋/－Arousal) emotions. The complementary color can elicit negative emotional response to the pictures that were previously categorized to induce the positive emotion. Thecolor modes do not influence the emotional responses when the emotional profile of the picture is judged to be unpleased (－Pleasure) and aroused (＋Arousal) (p＞.05). In addition, when the pictures were presented in grayscale, the emotional response in arousal dimension always appeared to be lower (p＜.001). The SAM ratings from the empirical study were compared with those from the IAPS and the result showed that the there are only a few instances of consensus implyng that a cross-cultural study on the affectivity of the IAPS pictures would be necessary (t－Test, ＝.05).

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