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Abstract ▼ AI-Helper

According to cognitive psychology, people have an implicit memory of everything they have experienced unconsciously, namely inadvertently. Thus, they tend to skim through ads that they do not even care about. It appears that ads do indeed have a large influence on people, through their unconscious. ...

According to cognitive psychology, people have an implicit memory of everything they have experienced unconsciously, namely inadvertently. Thus, they tend to skim through ads that they do not even care about. It appears that ads do indeed have a large influence on people, through their unconscious. Parody advertisement is a form of advertisement in which people do some reprocessing of art works or something they have experienced. This paper aims to verify whether parody advertisements are more successful at affecting customers than common ads are. The first step is to target and sample. Extracting a target is to classify a crowd in accordance with a demographic sample. In the study, extracting was done by choosing 100 parody advertisements from the Internet at random and resorting them in order to make slides with the representative ones. In the experiment, ART (attentional resource tracking) was used to show the slides upon which the participant"s implicit memory was tested to get credible results by cording. Finally, statistical analysis of the results was performed. Through the comparison of the effect of parody advertisements and common advertisements. It is clearly suggested that parody advertisements have a conspicuous effect on implicit memory. And on this basis, the demography was analyzed in order to bring forth the concept that parody advertisements should consider a particular group of people.

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