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Abstract ▼ AI-Helper

Visual Balance is known as a central feature which influences the aesthetic property of the preference of visual image. This study has two interrelated purposes, concerning the properties and preferences of Visual Balance. Nine experiments were performed in three categories. First, visual balance pr...

Visual Balance is known as a central feature which influences the aesthetic property of the preference of visual image. This study has two interrelated purposes, concerning the properties and preferences of Visual Balance. Nine experiments were performed in three categories. First, visual balance preference and balance estimation ability were investigated using basic shape stimuli. Second, the visual weight of the colors, element locations and semantic properties of pictures were compared. Third, the Visual Balance differences within impressionist paintings were measured to confirm the balance tendency of the master’s works. Stimuli through the design layout were also tested to explore the Visual Balanced estimation ability and specific preferences in design practice. It was found that, color, object location, and the semantic properties of an object affect the visual weight. There are differences of in the balance judgments between the manipulated physical stimuli and original art works. The results on the balance evaluations of forty master’s works showed a balanced condition, although only four cases were showed precise balance .＜.05. It is confirmed that in general, master’s works have a Visual Balanced quality within their representations. A preference comparison between left-biased and right-biased stimuli did not yield consistent results. However, there were tendencies towards a right-biased stimuli preference over a left-biased stimuli. This study discovered the inclination to prefer Visually Balanced materials from basic shape stimuli to applied design layouts. In conclusion, Visual Balance as one of the significant principles of design contributes more to the aesthetic quality of visual images and this study supports that importance. The adjustment of the properties of Visual Balance within images may permit a the degree of freedom in Visual Balance. The results affirm the significance of Visual Balance within the visual image and as it relates to preference.

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