초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

This study analyzed differences in preference types of tourism depending on personal value of outbound tourists to identify how tourists" psychology influences their preference types of tourism. Ultimately, the present study aims at developing tourism products suitable for individual differences in ...

This study analyzed differences in preference types of tourism depending on personal value of outbound tourists to identify how tourists" psychology influences their preference types of tourism. Ultimately, the present study aims at developing tourism products suitable for individual differences in each tourist"s preference and helping travel companies to set up marketing strategies for customer management. For the purpose of this study, a questionnaire survey was conducted with outbound tourists in Incheon Airport and collected data was analyzed. To analyze the data, cluster analysis and ANOVA were used As a result, outbound tourists" personal value were divided into 4 dusters: "low amusement type", "low introversion type", "high interest in value type", and "low extroversion type." ANQVA analysis found that recreation-pursuing and consumption-pursuing showed a significant difference, while goal-pursuing and achievement-pursuing did not. Therefore, goal-pursuing and achievement-pursuing types are preferred in every duster, and these two types need be considered in developing strategies fit for customers" preferences.

주제어