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Abstract ▼ AI-Helper

This experimental research attends to the framing effects of symbolic labeling, as one of symbolic devices constituting a news frame. Especially, this study explores how the way the press names an incident affects the audience’s attributional interpretation, focusing on the case of South Korea’s wor...

This experimental research attends to the framing effects of symbolic labeling, as one of symbolic devices constituting a news frame. Especially, this study explores how the way the press names an incident affects the audience’s attributional interpretation, focusing on the case of South Korea’s worst-ever oil spill that occurred on December 7,2007 near the Yellow Sea coast of the Taean County. Such variables as the locus of control (internal vs external attribution) and message explicitness are also considered as the factors influencing the audience’s attribution. The data analyses demonstrated a significant level of effects of symbolic labeling on attributional interpretation. When the news story labeled the incident The Samsung-Hebei Spirit oil spill, one tended to think of the corporation as primarily responsible for that disaster. Such attributional interpretation was further extended to the feeling of anger and the intention of punishing behavior toward Samsung. On the contrary, when the article called the incident The Taean oil spill, using the name of region, one was more likely to understand the incident as a kind of uncontrollable natural disaster. The effects of locus of control on attribution was also found, but they were quite contingent on symbolic labeling; when the name of Samsung was used in labeling the oil spill, the effects of the locus of control almost disappeared.

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