초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

This study is aimed to analyze differences between printed newspaper and online newspaper in information processing of audience. In order to implement the objective of study, the following research questions are inquired : (1) how is online newspaper users differentiated with printed newspaper users...

This study is aimed to analyze differences between printed newspaper and online newspaper in information processing of audience. In order to implement the objective of study, the following research questions are inquired : (1) how is online newspaper users differentiated with printed newspaper users in selecting news to read? (2) which users of two group variously read news stories and recall more stories? (3) how is online group differentiated with printed group in perceptions of the most important problems facing the country? For collection of data, this study used quasi-experimental design with two treatment groups which are printed newspaper group and online newspaper group. The important results of this study can be summarized as follows : Firstly, when asked why they select particular news stories, two groups samely answered they have paid attention on those because those are on the front page, are likely to be of interest, might relate to me. And printed group rate photographs and pictures more important than online group. Also, subjects in printed group read more stories of topical categories which they have interest in than subjects in online group. Secondly, subjects in printed groups could read more stories and wider variety of stories, and recall more stories than subjects in online group. Thirdly, in problems which is importantly treated in media agenda and international problems, the difference between two groups in mention of MIPs are statistically significant. In conclusion, the potential for online newspaper to develop different information processing from printed newspaper will remain limited.

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