초록

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Abstract ▼ AI-Helper

This study aims to investigate the effects of para-social interaction and presence on television viewing satisfaction among the Korean college students viewers. In this study para-social interaction is defined as "illusion of intimacy" taking place between the persona and audience member. On the oth...

This study aims to investigate the effects of para-social interaction and presence on television viewing satisfaction among the Korean college students viewers. In this study para-social interaction is defined as "illusion of intimacy" taking place between the persona and audience member. On the other hand, presence is defined as, viewer"s subjective sense of being there" which television contents generate. Results from a survey of 295 students indicated that para-social interaction was positively related to the degree of presence. This result suggested that viewers considered persona as "social actor" like people in physical reality and this feeling enhanced the sense of presence, as if they are transported to the TV environment. Also, the study found that para-social interaction is positively associated with TV viewing motivations such as entertainment, information, avoidance of loneliness, and sexual curiosity. These motivations were positively related to sense of presence as well. Lastly, the study found that para-social interaction and presence (along with sexual curiosity, entertainment, avoidance of loneliness) were positive predictors of television viewing satisfaction. In conclusion, this study insisted that para-social interaction and presence can be seen as a general phenomenon which TV viewers may experience while television viewing and these two types of psychological experience can play a significant and important role in obtaining gratifications. Limitations and suggestions for future study are discussed.

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