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Abstract ▼ AI-Helper

The purpose of this study is to exam the influence of repeated watching television drama of audience by inheritance effects in audience rating of TV-program. By explaining influence of interaction between TV channel and within channels, there are very important fact, the one is the audience rating o...

The purpose of this study is to exam the influence of repeated watching television drama of audience by inheritance effects in audience rating of TV-program. By explaining influence of interaction between TV channel and within channels, there are very important fact, the one is the audience rating of TV-channel(KBS 2, MBC, SBS) is affected each other and the another is the audience rating of preceding times TV-program affects on current rating of itself and the other"s. In this study SUR-Model was used as a analysis-method, because SUR-Model has strong frame to analyze the influence of interaction between TV channel and within channels. Analysing data was the audience rating result of 3 TV-channel(KBS 2, MBC, SBS) from June of 2004 to June of 2005 by TNS. This study finds out that the rating of MBC drama is negatively correlated with the one of SBS and KBS (SBS and MBC : r=-0.7717, KBS2 and MBC : r=-0.5156). In case of the effects of the preceding times, the rating of preceding times MBC drama affects on the rating of current SBS drama significantly.

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