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Abstract ▼ AI-Helper

The purpose of this study is to examine relative deprivation as the antecedents of team identification and regional identification An experimental study was performed to examine the causal effects. A total of 150 college students from [eon-ra and Kang-won provinces in Korea were recruited to partici...

The purpose of this study is to examine relative deprivation as the antecedents of team identification and regional identification An experimental study was performed to examine the causal effects. A total of 150 college students from [eon-ra and Kang-won provinces in Korea were recruited to participate in the experiments. Experimental instruments including news clips and short movie were designed to provoke relative deprivation. Using the priming technique the participants" sense of relative deprivation was provoked and participants" changes in team identification and regional identification were monitored. The results indicated that relative deprivation had casual effects on regional identification and team identification. The group with the provoked relative deprivation showed enhanced regional identity. This concurs with the studies that showed a causal relationship between relative deprivation and social identification (Kawakami & Dion, 1993; Elermers & Bas, 1998; Park, 2003; Han, 2003). The results suggest that when people experience the relative deprivation people tend to show an in-group favoritism In this case the elevation of the regional identification is an evidence of such action Also. the group with the provoked relative deprivation showed enhanced team identification This clearly shows that the sport team representing the cities were viewed as an in-group and people showed in-group favoritism toward the sport team Theoretical and managerial implications are provided.

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