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Abstract ▼ AI-Helper

The purpose of this study was to investigate domestic sport service businesses in integrated way by using questionnaires of domestic sport service business experts as well as internal and external SWOT analysis and to examine strategical development strategies. In addition, sport goods and services ...

The purpose of this study was to investigate domestic sport service businesses in integrated way by using questionnaires of domestic sport service business experts as well as internal and external SWOT analysis and to examine strategical development strategies. In addition, sport goods and services could be produced and distributed actively through sport to expand financial source for domestic sport development and to introduce private business spirit to sport area positively and to diversify sport fund and promote sport by private finance. However, domestic sport businesses were short of technology, human resources, information and systematic base for commercialization and added value comparing with entering into world market and development possibility, for instance, excellent sport ability and high level at international sport areas, so that they were not developed than other industrial areas. Therefore, new technology should be developed through technical accumulation and human resources should be trained to reinforce systematic and political support, for which sport business promotion policies and laws should be enacted as soon as possible.

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