미술관을 통해 살펴본 미디어아트의 소통의식 - 독일 카를스루에 미디어아트 미술관(ZKM)을 중심으로 The Communication of Media Art Examined Through Museum: the Case of Zentrum f? Kunst und Medientechnologie Karlsruhe (ZKM)
Since 1980, information technology and electronic media have been so prevalent in our daily life that contemporary society can be defined as global multi-media society. The mass media and technology, the new power even to control economy and politics, has influenced greatly on art as well that it is...
Since 1980, information technology and electronic media have been so prevalent in our daily life that contemporary society can be defined as global multi-media society. The mass media and technology, the new power even to control economy and politics, has influenced greatly on art as well that it is urged to redefine its contents and forms. Media art is formated in reaction to the demand in new environment using networks such as electronic media and Internet as its material or medium. Therefore, media art is one of those fields to reflect the idea of contemporary art and its directions successfully. Media art emphasizes distinctively active and close communication with viewers. The mutual communication between works and viewers is the main idea of media art, so called interactivity. The interactivity is necessary not only for the communication of media art but also for museums since recent museums are required to function as the medium of communication with viewers. The exhibition of those museums tends to lead the spectators to be active participants only to create mutual communication. It suggests the possibilities of realizing media art in social organizations like museum so that both media art and current museums share the same goal, that is interactive communication. This study presents the case of media art museum attempting to actualize interactive communication through media art. By examining the case, the study focuses on the way media art is embodied through new museum systems and evaluates whether those works in the museum effectively represent the idea of media art. Zentrum f? Kunst und Medientechnologie Karlsruhe (ZKM) is media art museum in Germany at the forefront of this field, realizing the communication of interactive media art properly through both new systems and their collections. For example, the digital museum, one of the new museum systems in ZKM, was designated to carry out interactive communication. Especially, digital salons such as InterEat-Cafe and Virtual-Virtual Room are a kind of virtual museum where interactive communication is expanded from the actual place to the cyberspace. Besides, even in classifying collections, ZKM applies categories such as interactive installation and interactive environment, which claims the idea of media art as interactive communication. Finally, ZKM runs various auxiliary organizations for interdisciplinary research projects with relevant fields aiming to balance their efforts on the theory and the practice of media art. This implies ZKM’s wholistic view to approach media art concerning not only exhibition and collection, but also research and education. Their academical efforts are opening up new possibilities of media art valuated as their exclusive achievement in this area. It is critical to analyze the communication of media art in light of interactivity concerning recent identification of media art with interactive art. Particularly, comparison to the new museum as a place of mutual communication is to present a case in which the communication of media art is examined in social aspect.
Since 1980, information technology and electronic media have been so prevalent in our daily life that contemporary society can be defined as global multi-media society. The mass media and technology, the new power even to control economy and politics, has influenced greatly on art as well that it is urged to redefine its contents and forms. Media art is formated in reaction to the demand in new environment using networks such as electronic media and Internet as its material or medium. Therefore, media art is one of those fields to reflect the idea of contemporary art and its directions successfully. Media art emphasizes distinctively active and close communication with viewers. The mutual communication between works and viewers is the main idea of media art, so called interactivity. The interactivity is necessary not only for the communication of media art but also for museums since recent museums are required to function as the medium of communication with viewers. The exhibition of those museums tends to lead the spectators to be active participants only to create mutual communication. It suggests the possibilities of realizing media art in social organizations like museum so that both media art and current museums share the same goal, that is interactive communication. This study presents the case of media art museum attempting to actualize interactive communication through media art. By examining the case, the study focuses on the way media art is embodied through new museum systems and evaluates whether those works in the museum effectively represent the idea of media art. Zentrum f? Kunst und Medientechnologie Karlsruhe (ZKM) is media art museum in Germany at the forefront of this field, realizing the communication of interactive media art properly through both new systems and their collections. For example, the digital museum, one of the new museum systems in ZKM, was designated to carry out interactive communication. Especially, digital salons such as InterEat-Cafe and Virtual-Virtual Room are a kind of virtual museum where interactive communication is expanded from the actual place to the cyberspace. Besides, even in classifying collections, ZKM applies categories such as interactive installation and interactive environment, which claims the idea of media art as interactive communication. Finally, ZKM runs various auxiliary organizations for interdisciplinary research projects with relevant fields aiming to balance their efforts on the theory and the practice of media art. This implies ZKM’s wholistic view to approach media art concerning not only exhibition and collection, but also research and education. Their academical efforts are opening up new possibilities of media art valuated as their exclusive achievement in this area. It is critical to analyze the communication of media art in light of interactivity concerning recent identification of media art with interactive art. Particularly, comparison to the new museum as a place of mutual communication is to present a case in which the communication of media art is examined in social aspect.
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