AHP를 활용한 국내 골프리조트 사업의 KPI대한 우선순위 및 가중치 개발 On The Development of The Order of Priority and Regarded weight in Domestic Golf Resort Business KPI Using AHP
The purpose of this research is to raise the efficiency of management in Domestic Golf Resort Business, to provide standards for domestic competitiveness, by developing the order of priority and regarded weight of the Domestic Resort Business Key Performance Indicators(KPI). The result of research i...
The purpose of this research is to raise the efficiency of management in Domestic Golf Resort Business, to provide standards for domestic competitiveness, by developing the order of priority and regarded weight of the Domestic Resort Business Key Performance Indicators(KPI). The result of research in BSC perspective, the order of priority for Customer perspective was the highest, next Financial, Internal business process, and last Learning & growth perspective. Moreover, KPI"s top priority was customer satisfaction index, following up was Return on net sales, Reservation Success rate, Sales growth rate, Service quality level and etc. In conclusion, experts emphasized focusing on raising the customer satisfaction and finding the capacity of the Golf Business in the Customer perspective. Furthermore, Financial perspective, such as Return on net sales and Sales growth rate, was regarded important. In other words, rather than futuristic Learning & growth perspective and Internal business process, realistic perspective and KPI, such as practical Customer perspective and current performance and growth, is judged most important.
The purpose of this research is to raise the efficiency of management in Domestic Golf Resort Business, to provide standards for domestic competitiveness, by developing the order of priority and regarded weight of the Domestic Resort Business Key Performance Indicators(KPI). The result of research in BSC perspective, the order of priority for Customer perspective was the highest, next Financial, Internal business process, and last Learning & growth perspective. Moreover, KPI"s top priority was customer satisfaction index, following up was Return on net sales, Reservation Success rate, Sales growth rate, Service quality level and etc. In conclusion, experts emphasized focusing on raising the customer satisfaction and finding the capacity of the Golf Business in the Customer perspective. Furthermore, Financial perspective, such as Return on net sales and Sales growth rate, was regarded important. In other words, rather than futuristic Learning & growth perspective and Internal business process, realistic perspective and KPI, such as practical Customer perspective and current performance and growth, is judged most important.
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