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The railroad and movie industries: Were they myopic?

Journal of the Academy of Marketing Science, v.18 no.4, 1990년, pp.279 - 283  

Morris, David J.

초록이 없습니다.

참고문헌 (27)

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  2. Transportation Journal J.W. Barriger 1968 5 1968 Barriger, J.W. 1968. “The Effect of Mergers on Competition.”Transportation Journal 1968: 5-17. 

  3. A.D. Chandler 1977 The Visible Hand: The Managerial Revolution in American Business Chandler, A.D., Jr. 1977.The Visible Hand: The Managerial Revolution in American Business. Cambridge, MA: Harvard University Press, Belknap Press. 

  4. J.W. Chapman 1934 Railroad Mergers Chapman, J.W. 1934.Railroad Mergers. New York: Simmons-Boardman. 

  5. M. Conant 1960 Antitrust in the Motion Picture Industry Conant, M. 1960.Antitrust in the Motion Picture Industry. Berkeley: University of California Press. 

  6. M. Conant 1964 Railroad Mergers and Abandonments - 1964.Railroad Mergers and Abandonments. Berkeley: University of California Press. 

  7. American Society of Traffic and Transportation M.T. Farris 1 30 1962 Farris, M.T. 1962. “Rail Mergers: New Interest in an, Old Approach.”American Society of Traffic and Transportation 1: 30-37. 

  8. Ft. Worth and Denver City Ry. Co., et al. Lease, 247 l.c.c. 119, 1941. 

  9. E.W. Hawley 1974 The New Deal and the Problem of Monopoly Hawley, E.W. 1974.The New Deal and the Problem of Monopoly. Princeton, NJ: Princeton University Press. 

  10. W.N. Leonard 1946 Railroad Consolidation Under the Transportation Act of 1920 Leonard, W.N. 1946.Railroad Consolidation Under the Transportation Act of 1920. New York: Columbia University Press. 

  11. American Society of Traffic and Transportation W.N. Leonard 3 5 1964 - 1964. “Issues of Competition and Monopoly, in Railroad Mergers.”American Society of Traffic and Transportation 3: 5-15. 

  12. Harvard Business Review T. Levitt 38 4 45 1960 Levitt, T. 1960. “Marketing Myopia.”Harvard Business Review 38(4): 45-56. 

  13. M.B. Meltzger 1986 Business Law and Regulatory Environment Meltzger, M.B. 1986.Business Law and Regulatory Environment. Homewood, IL, Irwin. 

  14. Review of Business D.J. Morris 9 1 3 1987 Morris, D.J. 1987. “Strategic Marketing: Customer0Oriented Mission, No-Market Power, Yes.”Review of Business 9(1): 3-8. 

  15. D.J. Morris 1990 Marketing as a Means to Achieve Organizational Ends 2nd ed - 1990.Marketing as a Means to Achieve Organizational Ends, 2nd ed. West Haven, CT: University of New Haven Press. 

  16. Northern Securities Co. v. United States 193 U.S. 197, 24 Sup. Ct. 436, 1904. 

  17. R.J. Posch 1988 The Complete Guide to Marketing and the Law Posch, R.J. 1988.The Complete Guide to Marketing and the Law. Englewood Cliffs, NJ: Prentice-Hall. 

  18. Rock Island Application, 31 M.C.C. 643, 1942. 

  19. Rock Island Motor Transit-Purchase Spears, 39 M.C.C. Lc 69, 1943. 

  20. R.J. Sampson 1975 Domestic Transportation Practice, Theory and Policy 3rd ed. Sampson, R.J., and M.T. Farris. 1975.Domestic Transportation Practice, Theory and Policy, 3rd ed. Boston: Houghton Mifflin. 

  21. J.H. Tedrow 1951 Regulation of Transportation 4th ed Tedrow, J.H. 1951.Regulation of Transportation, 4th ed, Dubuque, IA: William C. Brown. 

  22. U.S. Federal Communications Commission 1972 Decisions and Reports of the Federal Communications Commission: Broadcast Services and Miscellaneous Documents U.S. Federal Communications Commission. 1972.Decisions and Reports of the Federal Communications Commission: Broadcast Services and Miscellaneous Documents, Vol. 43, Part 1. Washington, DC: GPO. 

  23. U.S. Federal Communications Commission 1980 Network Inquiry Special Staff U.S. Federal Communications Commission. 1980. “Background Reports.” In:Network Inquiry Special Staff, Vol. II (October). Washington, DC: GPO. 

  24. United States v. Lehigh Valley RR., 254 U.S. 255, 1920. 

  25. United States v. Southern Pacific Co., 239 Fed. 998, D., Utah 1917. 

  26. United States v. Trans-Missouri Freight Association, 166 U.S. 290, 341, 1897. 

  27. United States v. Union Pacific RR., 226 U.S. 61, 1912. 

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