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Journal of consumer psychology : the official journal of the Society for Consumer Psychology, v.22 no.2, 2012년, pp.199 - 204
Bennett, A.M. (Villanova School of Business) , Hill, R.P.
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Considerable effort has been devoted towards the understanding of the ways in which people interact with brands. However, little attention has been paid to the personal differences that may impact these interactions. The framework for brands as intentional agents by Kervyn, Fiske, and Malon...
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Aaker, Jennifer, Fournier, Susan, Brasel, S. Adam. When Good Brands Do Bad. The Journal of consumer research, vol.31, no.1, 1-16.
The economics of counterfeit trade: Governments, consumers, pirates and intellectual property rights Chaudhry P. 2009
Coleman, Richard P.. The Continuing Significance of Social Class to Marketing. The Journal of consumer research, vol.10, no.3, 265-280.
Collange, J., Fiske, S.T., Sanitioso, R.. Maintaining a Positive Self-Image by Stereotyping Others: Self-Threat and the Stereotype Content Model. Social cognition, vol.27, no.1, 138-149.
Handbook of social psychology, Vol. 2 Fiske S.T. 357 1998
Fiske, Susan T., Xu, Juan, Cuddy, Amy C., Glick, Peter. (Dis)respecting versus (Dis)liking: Status and Interdependence Predict Ambivalent Stereotypes of Competence and Warmth. Journal of social issues, vol.55, no.3, 473-489.
Journal of Consumer Research Fournier S. 343 24 4 1998 10.1086/209515 Consumers and their brands: Developing relationship theory in consumer research
Grohmann, Bianca. Gender Dimensions of Brand Personality. JMR, Journal of marketing research, vol.46, no.1, 105-119.
Helmreich, Robert L., Spence, Janet T., Beane, William E., Lucker, G. William, Matthews, Karen A.. Making it in academic psychology: Demographic and personality correlates of attainment.. Journal of personality and social psychology, vol.39, no.5, 896-908.
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Martin K. D. & Hill R. P. (in press). Life satisfaction self‐determination and consumption adequacy and the bottom‐of‐the‐pyramid.Journal of Consumer Research.
Mittal, Vikas, Kamakura, Wagner A.. Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics. JMR, Journal of marketing research, vol.38, no.1, 131-142.
Moran, Gary, Comfort, John C.. Scientific juror selection: Sex as a moderator of demographic and personality predictors of impaneled felony juror behavior.. Journal of personality and social psychology, vol.43, no.5, 1052-1063.
Journal of Consumer Research Park J.K. 655 37 4 2010 10.1086/655807 Got to get you into my life: Do brand personalities rub off on consumers?
Pol, Louis G.. Demographic contributions to marketing: An assessment. Journal of the Academy of Marketing Science, vol.19, no.1, 53-59.
Swaminathan, Vanitha, Stilley, Karen M., Ahluwalia, Rohini. When Brand Personality Matters: The Moderating Role of Attachment Styles. The Journal of consumer research, vol.35, no.6, 985-1002.
Journal of Marketing Research Yorkston E.A. 80 74 1 2010 10.1509/jmkg.74.1.80 The malleable brand: The role of implicit theories in evaluating brand extensions
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