초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

Based on the selective exposure theory, this study examined internet media users’ selective exposure on the internet, and its effects on attitude formation. A news website that has links to both positive and negative news stories about the Korea-U.S. FTA was provided to experiment participants, and ...

Based on the selective exposure theory, this study examined internet media users’ selective exposure on the internet, and its effects on attitude formation. A news website that has links to both positive and negative news stories about the Korea-U.S. FTA was provided to experiment participants, and the participants’ news selection patterns for 6 consecutive news story choices were observed. An cluster analysis based on the participants pre-formed attitude toward the FTA and the news selection produced 4 clusters of groups - those who supported the FTA and selected pro-FTA stories, those who supported the FTA but selected anti-FTA stories, those who disapproved the FTA and selected anti-FTA stories, and those who disapproved the FTA but selected pro-FTA stories. The study also found that attitudes of the four groups converged to the middle after news selection. Those strong supporters and opponents of the FTA relieved their strong opinions after news selection. The study also suggests knowledge, discussion with friends and family, and opinion strength as three variables that influence cross-cutting exposure on the internet.

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