초록

용어보기논문에서 용어와 풀이말을 자동 추출한 결과로, 시범 서비스 중입니다. AI-Helper

Abstract ▼ AI-Helper

?;?;The aim of this study is to examine the purpose of visiting and also analyze the characteristics of demographic variables. Plus, how it has influence on the preference of tourism activities segementalized by the types of tourism motivation. We propose efficient marketing strategies for v...

?;?;The aim of this study is to examine the purpose of visiting and also analyze the characteristics of demographic variables. Plus, how it has influence on the preference of tourism activities segementalized by the types of tourism motivation. We propose efficient marketing strategies for visitors and we will also show target marketing by comparing the effects of tourist motivation. ?;?;The data was collected from september through october, 2011, targeted Kangwon-do tourists. We, in turn, used 197 valid samples to conduct CFA and cluster analysis. We classified the preference of tourism activities from the data analysis. We also exacted MNL model to find effect factors of each tourism activity patterns. The findings of this study indicates that Kangwon-do tourists appears to have four types of tourism motivation. In addition, there were two different tourism motivation, such as characteristics of demographic and forms of participation.

주제어