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Abstract ▼ AI-Helper

This study presents an investigation into the effects of environmental reporting on users through the third-person effect framework by dividing environmental issues into those that were experienced (e.g. yellow sand) and those that were perceived (e.g. global warming). As a result, there were thir...

This study presents an investigation into the effects of environmental reporting on users through the third-person effect framework by dividing environmental issues into those that were experienced (e.g. yellow sand) and those that were perceived (e.g. global warming). As a result, there were third-person effects observed in the coverage of yellow sand, which is an environmental issue people easily experience in daily life. An interesting finding is that there were also third-person effects found in the coverage of global warming, which people do not easily experience in daily life but have a high perception of seriousness. Those findings demonstrate that even environmental reporting with a positive message has an optimistic bias direction (whether reverse third-person effects or third-person effects) determined by such conditions as perception of an issue’s seriousness and channel of perception formation (whether an issue is perceived through media or experiences). The study identified the media and psychological variable as the variables affecting the optimistic bias of environmental reporting and examined their influences on the optimistic bias of each environmental issue. Finally, the study also tried to make a contribution to the expansion of third-person effects research by investigating the effects of each variable on corporations’ support for higher environmental taxes through hierarchical regression analysis.

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