Talassotherapy, a form of medical therapy using seawater, is also expected to gain a renewed popularity as a treatment modality for enhanced natural health. With abundant marine resources, both Japan and Korea are conveniently located to draw attention as attractive destinations for talassotherapy...
Talassotherapy, a form of medical therapy using seawater, is also expected to gain a renewed popularity as a treatment modality for enhanced natural health. With abundant marine resources, both Japan and Korea are conveniently located to draw attention as attractive destinations for talassotherapy services. As for the development of talassotherapy centers, however, Japan is a step ahead of Korea. Jeju Island in Korea, often regarded as the most ideal location with its well-preserved natural environments and unique cultural heritage, is still scratching its ground. For Jeju Island to be more competitive in health tourism, it needs to be encouraged to spur development of thalassotherapy centers along with unique and viable service programs. For a latecomer, the experience of the leading centers in Japan will serve as a good lesson. Kanna Thalassa in Okinawa, Japan is one example of successful talassotherapy centers. The Kanna Thalassa, offers a variety of programs. Bath pools with seawater massage equipments and a line of bath tubs adjustable to individual health needs are among the key facilities of the Center. What the Center boasts of is the well-organized package menu system. A group of health consultants, residing at the Center, design and offer individual clients the best fit practicing programs with aims to improve their health. The customers practice the individually tailored programs for their intended staying periods. The performance of the leading thalassotherapy centers in Japan can give good lessons for planners in Jeju. When it comes to the location and its inherited natural environments, Jeju is as good as Okinawa and other coastal areas in Japan. Particularly, the lava sea water of Jeju is truly outstanding. It is already world famous for its clarity and rich minerals, which should be used as core assets for the successful development of thalassotherapy centers in Jeju in the near future. Drawing upon the lessons from Japanese talasso centers, the project suggested is aiming at studying the feasibility of unique Jeju thalassotherapy business models, which would shed useful lights on the development of the spa and tourism industry in Jeju.
Talassotherapy, a form of medical therapy using seawater, is also expected to gain a renewed popularity as a treatment modality for enhanced natural health. With abundant marine resources, both Japan and Korea are conveniently located to draw attention as attractive destinations for talassotherapy services. As for the development of talassotherapy centers, however, Japan is a step ahead of Korea. Jeju Island in Korea, often regarded as the most ideal location with its well-preserved natural environments and unique cultural heritage, is still scratching its ground. For Jeju Island to be more competitive in health tourism, it needs to be encouraged to spur development of thalassotherapy centers along with unique and viable service programs. For a latecomer, the experience of the leading centers in Japan will serve as a good lesson. Kanna Thalassa in Okinawa, Japan is one example of successful talassotherapy centers. The Kanna Thalassa, offers a variety of programs. Bath pools with seawater massage equipments and a line of bath tubs adjustable to individual health needs are among the key facilities of the Center. What the Center boasts of is the well-organized package menu system. A group of health consultants, residing at the Center, design and offer individual clients the best fit practicing programs with aims to improve their health. The customers practice the individually tailored programs for their intended staying periods. The performance of the leading thalassotherapy centers in Japan can give good lessons for planners in Jeju. When it comes to the location and its inherited natural environments, Jeju is as good as Okinawa and other coastal areas in Japan. Particularly, the lava sea water of Jeju is truly outstanding. It is already world famous for its clarity and rich minerals, which should be used as core assets for the successful development of thalassotherapy centers in Jeju in the near future. Drawing upon the lessons from Japanese talasso centers, the project suggested is aiming at studying the feasibility of unique Jeju thalassotherapy business models, which would shed useful lights on the development of the spa and tourism industry in Jeju.
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