초록

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Abstract ▼ AI-Helper

In 1954, Braun AG began developing a new design program for “the good lifestyle” under the consultation and direction of F. Eichler. In the process, H. Gugelot in the School of Ulm developed a new design program based on its guide-lines of the “Umweltgestaltung”. D. Rams and G. A. M？ler rounded ou...

In 1954, Braun AG began developing a new design program for “the good lifestyle” under the consultation and direction of F. Eichler. In the process, H. Gugelot in the School of Ulm developed a new design program based on its guide-lines of the “Umweltgestaltung”. D. Rams and G. A. M？ler rounded out the design program of all the products in the department of design, which was established in 1956. Since 1961, D. Rams had been the director at Braun Design and promoted Gugelot’s “Umweltgestaltung”. The “Umweltgestaltung” inherited the Neues Bauen tradition of the new Sachlichkeit and the Zweckm拾？gkeit of the 1920s was based on logical positivism, and an avant-garde-movement that criticized the mass comsuming products problems of Americanized consumer society. Therefore D. Rams always says “user, not consumer” in his speeches and interviews and strongly reminds that a designer has environmental responsibility as a counsellor for users. Also he emphasizes that good form is based on the self-confidence via a long-living durable aesthetic.

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