Abstract ▼ AI-Helper

The purpose of this study is to find out tourists’ characteristics visiting Busan through first tourism destination by developed smartphone application and tracking data. To achieve the purpose of this study, tracking data was tracked and collected first tourism destination data through developed ...

The purpose of this study is to find out tourists’ characteristics visiting Busan through first tourism destination by developed smartphone application and tracking data. To achieve the purpose of this study, tracking data was tracked and collected first tourism destination data through developed smartphone application, TBAT. And then 291 samples were collected by survey and were tracked by TBAT from Feb. 22th to Feb. 25th, 2012. The analysis was conducted chi-square analysis and multiple correspondence analysis to test the differences tourists’ demographic characteristics and travel characteristics by first tourism destination on tracking data in Busan. The findings showed that there were statistically significant differences in gender, age, marital status, the number of visiting Busun, travel mode, trip purpose, companion, the number of companion through first tourism destination.

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