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Abstract ▼ AI-Helper

It has been proposed that local broadcasters can achieve economies of scale by the merger. The achievement of economies of scale would lead to promote larger advertising revenues, substantial cost reductions and more investments of production costs. On the other hand, it is argued that the expansi...

It has been proposed that local broadcasters can achieve economies of scale by the merger. The achievement of economies of scale would lead to promote larger advertising revenues, substantial cost reductions and more investments of production costs. On the other hand, it is argued that the expansion of local broadcasting area by the merger would cause the reduction of localism for some small communities. This study examines how the programming of KNN had been changed before and after the expansion. KNN is a private broadcasting company which has been expanded to Busan and Gyeongnam since 2005. The study pays particular attention to the changes of genre, programming-time slot and programming behavior between 2003∼2005 and 2007∼2009. The data are compared to the case of Busan MBC. This study finds out some interesting results. For example, news genre ratio had been increased and in-house production programs in prime-time slot had been reduced. There is almost no in-house production program in prime-time except local news. In addition, various special event programs concerned with marketplace, exhibitions, concerts and golf tournaments had been increased every year. This tendency shall be called ‘ghettoization’ of local broadcasting programs.

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