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Abstract ▼ AI-Helper

The purpose of this study was to empirically inquire into the relationship between ski resort emotion, evaluation of consumption life quality, and revisiting intention by dividing the consumption value ultimately pursued by consumers, who had the experience in using a ski resort, into hedonic valu...

The purpose of this study was to empirically inquire into the relationship between ski resort emotion, evaluation of consumption life quality, and revisiting intention by dividing the consumption value ultimately pursued by consumers, who had the experience in using a ski resort, into hedonic value and utilitarian value. For this purpose, this study set 250 consumers as its subjects who visited 『High 1 Resort』which was ranked top in the ski resort category in KSA(Korean Standards Association)-selected KCSI(Korean Customer Satisfaction Index) and also in KS-SQI(Korean Standard Service Quality Index) in 2010. This study used 232 copies of questionnaires for its analysis except 18 copies including double responses which were judged to be unfaithful and have missing data. This study used convenience sampling as a sampling method and got its subject to draw up questionnaires using self-administrated method. For data processing, this study used SPSSWIN Ver. 15.0 and AMOS 7.0. The results of hypothesis testing are as follows: First, it was found that hedonic value and utilitarian value had a significance influence on ski resort emotion. Second, ski resort emotion was found to have a significant influence on the perceived quality of life impact and revisiting intention. Third, perceived quality of life impact was found not to have a significant influence on revisiting intention.

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