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Image Congruence and Relationship Quality in Predicting Switching Intention : Conspicuousness of Product Use as a Moderator Variable

Journal of hospitality & tourism research : the professional journal of the Council on Hotel, Restaurant and Institutional Education, v.37 no.3, 2013년, pp.303 - 329  

Han, Heesup ,  Hyun, Sunghyup Sean

Abstract AI-Helper 아이콘AI-Helper

The present study (a) examined the effect of image congruence on dimensions of relationship quality (satisfaction and trust) and switching intention, (b) investigated the mediating effect of relationship quality components, and (c) tested the moderating impact of the conspicuousness of product use o...

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