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NTIS 바로가기Journal of hospitality & tourism research : the professional journal of the Council on Hotel, Restaurant and Institutional Education, v.37 no.3, 2013년, pp.303 - 329
Han, Heesup , Hyun, Sunghyup Sean
The present study (a) examined the effect of image congruence on dimensions of relationship quality (satisfaction and trust) and switching intention, (b) investigated the mediating effect of relationship quality components, and (c) tested the moderating impact of the conspicuousness of product use o...
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