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European franchise expansion into Latin America : Evidence from the Spanish franchise system

Management research review : communication of emergent international management, v.38 no.2, 2015년, pp.149 - 165  

Baena, Verónica (Department of Business Administration, European University of Madrid, Madrid, Spain)

Abstract AI-Helper 아이콘AI-Helper

Purpose – This study aims to enhance the knowledge that managers and scholars have on franchising expansion. In this sense, it is worth mentioning that although the body of literature on international management focusing on emerging markets is growing, the attention paid to the Latin American...

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참고문헌 (55)

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