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NTIS 바로가기Journal of social marketing, v.5 no.4, 2015년, pp.285 - 306
Mitchell, Alex (Smith School of Business, Queen's University, Kingston, Canada) , Madill, Judith (Telfer School of Management, University of Ottawa, Ottawa, Canada) , Chreim, Samia (Telfer School of Management, University of Ottawa, Ottawa, Canada)
Purpose – The purpose of this paper is to build understanding of the concept of social enterprise in the social marketing community and to report on empirical research designed to develop an understanding the perceptions and practices of marketing within social enterprises. This addresses a s...
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