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Online movie success in sequential markets: Determinants of video-on-demand film success in Korea

Telematics and informatics, v.34 no.7, 2017년, pp.987 - 995  

Kim, E. ,  Kim, S.

Abstract AI-Helper 아이콘AI-Helper

Despite the growing online movie market, attributes of digital films are inadequately studied. This study analyzes theatrical and post-theatrical determinants of film success on the video-on-demand (VOD) market of Korea through 226 films. Key results show that higher box office records and shorter h...

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