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3. A black girl with white armrests? The controversy over racism in American children’s clothes Choe 2016 

4. A study on the influence of social issue advertisement on advertisement attitude, brand attitude and purchase intention Chung 12 2000 

5. Negative advertising: a definition Digitpro 2018 

6. De Pelsmacker, Patrick, Van Den Bergh, Joeri. The Communication Effects of Provocation in Print Advertising. International journal of advertising, vol.15, no.3, 203-221.

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7. Do you ignore China? Dispatch 2017 

8. Gap Kids, An advertising campaign hinting at sexism Fashionn 2016 

9. Violence against women 2: Jimmy Choo advertisement Fine WordPress 2012 

10. #DG Love China# Gillian 2017 

11. UNIQLO a new advertising controversy Jang 2017 

12. Dolce & Gabbana ad racism controversy Jang 2016 

13. Fashion Junkie Joanne 2016 

14. Korean J Broadcas Telecommunication Stud Jo 30 3 113 2016 Effects of violent video on memory, ad attitude, and purchase intention of adjacent advertising framed as active versus calm 

15. J Political Communication Jung 28 221 2013 Visual analysis of the political image ads using - focus on printed advertisements 

16. UNIQLO, The glorification of crime has led to controversy Jung 2018 

17. J Global Cult Cont Jung 10 53 2013 Analysis of the tendency of racism through the advertisement 

18. J Pract Res Advert Public Relat Kim 9 4 39 2016 The impact of third person effects on regulation of sex appeal advertisements: focused on intensity of sex appeal and psychological distance 

19. Model Kim Sang Woo, apologizes for a MAISONKITSUNE Kim 2016 

20. Res Consump Cult Kim 17 1 1 2014 10.17053/jcc.2014.17.1.001 A study of consciousness and behavior for consumer’s social responsibility 

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21. ‘School Looks’ girl group ads remain sensational Kim 2016 

22. Dolce & Gabbana is hit by controversy over disparaging China Kim 2018 

23. H&M has temporarily closed its store in South Africa Kim 2018 

24. There is a sexual debate about CK jeans in China Kim 2010 

25. Adidas exposed again “Wookil” in the commercial video for the Russian World Cup Kim 2018 

26. Gap Kids Racism...A black girl who became the ‘armrest’ of a white girl Ku 2016 

27. Broadcas Communication Kwon 14 2 207 2013 A study on the changes of the sex appeals in the Korean TV commercials : content analysis of TV ads since 1996 

28. Dolce & Gabbana has been criticized for disparaging China Lee 2018 

29. Korean J Soc Sci Lee 37 2 233 2016 The impact of violent humor on advertising 

30. H&M, A racist advertising scandal Lee 2018 

31. ‘Wookil’ Controversial fashion brand should boycott Lee 2018 

32. J Political Communication Lee 5 41 1998 A study on the small size of political advertisements in the 17th national assembly: focus on political party’s TV commercials 

33. Korean J Advertis Lim 24 3 107 2013 The effects of sex appeal advertising on consumers’ responses: focusing on the role of sex appeal type and product type 

34. Lull, Robert B., Bushman, Brad J.. Do sex and violence sell? A meta-analytic review of the effects of sexual and violent media and ad content on memory, attitudes, and buying intentions.. Psychological bulletin, vol.141, no.5, 1022-1048.

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35. The controversy of CALVIN KLEIN JEANS’ 1995 campaign Meghan 2014 

36. Korean J Advertis Nam 20 2 241 2009 Effects of sexually provocative ad on consumers’ ethical attitude and attention getting on the ad and attitude toward the product 

37. Fashion brand MAISONKITSUNE, ‘Wookil’ ad controversy Nam 2016 

38. Korean J Journal Communication Stud Nam 56 2 5 2012 The effect of provocative advertising about a social cause : comparison between a company and a non-profit organization 

39. Wookil Namuwiki 2018 

40. An over-the-top sex advertisement, only a 10-year-old child... Onlinenews 2011 

41. Black people are monkeys, white people are experts Park 2018 

42. CALVINKLEIN, Sexual advertising controversy Park 2016 

43. J Korean Soc Design Cult Park 23 4 387 2017 10.18208/ksdc.2017.23.4.387 An analysis on the meta-language of cultural identity in the symbol of hakenkreuz and wookil-focusing on the structural semiotics of greimas 

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44. Artists have re-painted the H&M ad for the controversy over racial discrimination Park 2018 

45. A politician who made a monkey comment to a black minister is sentenced to prison Park 2014 

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47. 10.1037//0033-2909.105.1.131 

    

48. Why on earth are these companies using hitler to sell their products? Stampler 2012 

49. Vézina, Richard, Paul, Olivia. Provocation in advertising: A conceptualization and an empirical assessment. International journal of research in marketing, vol.14, no.2, 177-192.

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50. Noise marketing Wikipedia 2018 

51. Race discrimination Wikipedia 2018 

52. Hakenkreuz Wikipedia 2018 

53. ‘School Looks’ controversy over sensationalism Yoo 2015 

54. Professor Seo Kyung-duk, “Adidas’ ‘Battle Flag’ that appears every World Cup Yoon 2018