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| 국가/구분 | United States(US) Patent 등록 |
|---|---|
| 국제특허분류(IPC7판) |
|
| 출원번호 | US-0400650 (1989-08-29) |
| 발명자 / 주소 |
|
| 출원인 / 주소 |
|
| 인용정보 | 피인용 횟수 : 623 인용 특허 : 0 |
A marketing method for providing manufacturer purchase reward offers by automatically tracking the purchases of member consumers through the use of bar-coded membership cards and using the purchase records in a data processing system to determine if the required purchases have been made to earn a re
A marketing method for providing manufacturer purchase reward offers by automatically tracking the purchases of member consumers through the use of bar-coded membership cards and using the purchase records in a data processing system to determine if the required purchases have been made to earn a reward. Each member consumer receives a reward booklet disclosing the available reward offers, a periodic status report indicating the member consumer\s progress toward earning rewards, and a reward certificate for those rewards earned.
A method for effecting manufacturer purchase reward offers for use in a retail point-of-sale system having scanners at customer check-out locations and in-store program data collector, said data collector comprising data storage means and communicating with the scanners and with a remotely located p
A method for effecting manufacturer purchase reward offers for use in a retail point-of-sale system having scanners at customer check-out locations and in-store program data collector, said data collector comprising data storage means and communicating with the scanners and with a remotely located program management computer system, comprising the steps of: defining a plurality of purchase reward offers, each purchase reward offer promising a reward to a plurality of offerees for purchasing at least one reward product; storing offer information regarding the plurality of purchase reward offers in an offer file in a management data bank of the program management computer system; providing each offeree with a member identification card with a consumer identification code thereon; identifying one of the plurality of offerees at one of the customer check-out locations by reading the consumer identification code of said one of the plurality of offerees; reading product identification information from machine-readable codes affixed to products purchased by said identified one of the plurality of offerees with one of the scanners; storing the product identification information in the data storage means with said consumer identification code, said consumer identification code and said product identification information forming a purchase record; transferring the purchase record to a data receiver in the program management computer system; comparing the product identification information with the reward offer information to determine which purchased products are reward products; combining the determined reward product identification information with the product identification information of previously purchased reward products stored in a consumer history file in the management data bank; comparing the reward product information in the consumer history file with the offer information to determine which rewards have been earned by said identified one of the plurality of offerees and further rewards available to said identified one of the plurality of offerees; providing said identified one of the plurality of offerees with a reward certificate for the rewards earned; and providing said identified one of the plurality of offerees an outline of his or her progress towards completion of the requirements for a plurality of available rewards.
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