최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
DataON 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
Edison 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
Kafe 바로가기국가/구분 | United States(US) Patent 등록 |
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국제특허분류(IPC7판) |
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출원번호 | US-0425117 (1989-10-23) |
발명자 / 주소 |
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출원인 / 주소 |
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인용정보 | 피인용 횟수 : 816 인용 특허 : 0 |
Different commercial messages are broadcast to different demographically targeted audiences in a cable television system or the like. A first television channel contains television programs and periodic commercial messages. A second television channel contains alternate commercial messages. Demograp
Different commercial messages are broadcast to different demographically targeted audiences in a cable television system or the like. A first television channel contains television programs and periodic commercial messages. A second television channel contains alternate commercial messages. Demographic characteristics of a viewer are identified, and commercial messages are selectively provided from the first or second channel, depending upon the viewer\s demographic characteristics. Demographic data can be input by a viewer via a remote control, downloaded to a subscriber\s converter from a remote headend, or programmed into the converter at installation. Prioritization of the demographic characteristics of a plurality of television viewers watching a program together enables commercials to be targeted to the viewer having highest priority. Statistical data can be maintained concerning the number and identity of subscribers viewing specific commercials.
Apparatus for use in receiving television services, comprising: means for receiving television signals including a first television channel comprising television programs with periodic commercial message breaks and a plurality of additional television channels comprising commercial messages; tuning
Apparatus for use in receiving television services, comprising: means for receiving television signals including a first television channel comprising television programs with periodic commercial message breaks and a plurality of additional television channels comprising commercial messages; tuning means coupled to said receiving means for providing a selected channel for viewing; means for identifying demographic characteristics of a television viewer; means for determining when a commercial message break is about to occur on said first television channel; means for prioritizing the demographic characteristics of a plurality of television viewers currently watching a television together; and selection means, responsive to said determining means and said prioritizing means, for actuating the tuning means to provide a particular commercial message channel for viewing during a commercial message break, based on said prioritization of demographic characteristics.
해당 특허가 속한 카테고리에서 활용도가 높은 상위 5개 콘텐츠를 보여줍니다.
더보기 버튼을 클릭하시면 더 많은 관련자료를 살펴볼 수 있습니다.
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