초록 ▼

The present invention includes a system for performing retail targeted marketing on customers. The system comprises a terminal for entering selected indicia from identification presented by customers at a point-of-sale in order to generate an identification code for each customer. A reader detects t

The present invention includes a system for performing retail targeted marketing on customers. The system comprises a terminal for entering selected indicia from identification presented by customers at a point-of-sale in order to generate an identification code for each customer. A reader detects the machine readable product code on products purchased by the customers. A processor responsive to the terminal and the reader creates a centralized database of the store\s customers\data relating to product codes of products previously purchased by the customers during previous visits, in association with the customer\s unique identification codes. The processor generates a signal upon entry of the identification codes of customers whose transactions meet predetermined product purchasing history criteria. Circuitry responsive to the processor and the database dispenses a sales promotion at the point-of-sale to the customers who meet the predetermined product purchasing history criteria with the sales promotion including a product infrequently purchased by the customers so that the customers are incented to return to the retail establishment to purchase the product in a future transaction.

대표청구항 ▼

A system for performing targeted marketing on customers in a retail establishment comprising: a terminal for entering selected indicia from identification presented by customers at a point-of-sale in order to generate a unique identification code for each customer; a reader for detecting the machine

A system for performing targeted marketing on customers in a retail establishment comprising: a terminal for entering selected indicia from identification presented by customers at a point-of-sale in order to generate a unique identification code for each customer; a reader for detecting the machine readable product code on products purchased by said customers; a processor responsive to said terminal and said reader for creating a centralized database of a plurality of the store\s customers\data relating to product codes of products previously purchased by said customers during previous customer visits in association with said customers\unique identification codes, including information regarding specific products previously infrequently purchased; said processor generating a signal upon entry of unique identification codes of customers whose transactions meet predetermined infrequent product purchasing history criteria; and circuitry responsive to said processor and said database for dispensing a sales promotion at the point-of-sale during a customer\s checkout to said customers who meet said predetermined infrequent product purchasing history criteria, wherein said sales promotion is for a product previously infrequently purchased and is redeemable at a future visit such that said customers are incented to return to the retail establishment to purchase said previously infrequently purchased product in a future transaction.