초록 ▼

The present invention includes automatic check reading techniques which enables the detection of a customer\s checking account number on a check, regardless of the bank, bank branch or type of account. The customer identification code is automatically used to provide check verification as well as to

The present invention includes automatic check reading techniques which enables the detection of a customer\s checking account number on a check, regardless of the bank, bank branch or type of account. The customer identification code is automatically used to provide check verification as well as to provide various targeted marketing techniques based upon the customer\s prior transactional history with the store.

대표청구항 ▼

A system for targeted customer promotion at a retail store comprising: terminals for entering a customer\s identification code, along with customer transaction data including at least the dollar volume for a sales transaction, at a plurality of points-of-sale in the retail store; a memory coupled to

A system for targeted customer promotion at a retail store comprising: terminals for entering a customer\s identification code, along with customer transaction data including at least the dollar volume for a sales transaction, at a plurality of points-of-sale in the retail store; a memory coupled to said terminals for storing a database of a plurality of previously entered customer identification codes and transaction data from a plurality of prior shopping visits by said customers over a period of time, such that data regarding individual customers\dollar volume histories are stored; a processor associated with said memory and responsive to the presentation of the customer\s identification code at a point-of-sale for generating incentive signals representative of specific customer\s dollar volume histories prior to the current visit, said incentive signals having different values in dependence upon different dollar volume histories; and a printer for printing incentives at the point-of-sale during a customer\s checkout having values responsive to said incentive signals, the value of said incentives related to the specific customer\s dollar volume history prior to the current visit and redeemable at a future time in order to incent said customer to return to the retail store, wherein different customers are incented in different ways in dependence upon their previous dollar volume histories.