최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
DataON 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
Edison 바로가기다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
Kafe 바로가기국가/구분 | United States(US) Patent 등록 |
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국제특허분류(IPC7판) |
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출원번호 | US-0354620 (1994-12-13) |
발명자 / 주소 |
|
대리인 / 주소 |
|
인용정보 | 피인용 횟수 : 845 인용 특허 : 9 |
This invention enhances television (and radio) advertising by targeting, delivering and displaying electronic advertising messages (commercials) within specified programming in one or more pre-determined households (or on specific display devices) while simultaneously preventing a commercial from be
This invention enhances television (and radio) advertising by targeting, delivering and displaying electronic advertising messages (commercials) within specified programming in one or more pre-determined households (or on specific display devices) while simultaneously preventing a commercial from being displayed in other households or on other displays for which it is not intended. Commercials can be delivered to specified homes or displays via either over-the-air or wired delivery systems.
[ What is claimed is:] [1.] A system for delivery of targeted advertisements to individual consumers each having a display site using code comparison in a control device at the display site, comprising:(a) the control device at the consumer display site;(b) a central storage system for storing a plu
[ What is claimed is:] [1.] A system for delivery of targeted advertisements to individual consumers each having a display site using code comparison in a control device at the display site, comprising:(a) the control device at the consumer display site;(b) a central storage system for storing a plurality of advertisements; and(c) means in the control device for communicating with the central storage system and for selecting an advertisement from the central storage system for delivery to said display site for display intended for a particular consumer based on a command from the control device.
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