초록 ▼

A marketing system for use in a public switched telephone system having stored program controlled switches connected to customer premise equipment having an Analog Display Service Interface, comprises a storage device for storing predetermined information respecting each of customer premise equipmen

A marketing system for use in a public switched telephone system having stored program controlled switches connected to customer premise equipment having an Analog Display Service Interface, comprises a storage device for storing predetermined information respecting each of customer premise equipment, a device for assembling and managing messages including creating a message to be delivered to one or more of the customer premise equipment, linking each message with one or more of the customer premise equipment, scheduling the delivery of the messages at a predetermined time, and measuring the response of each customer premise equipment to messages delivered thereto.

대표청구항 ▼

[ The embodiments of the invention in which an exclusive property or privilege is claimed are defined as follows:] [1.] A marketing system for use in a public switched telephone system having stored program control switches connected to screen based devices in customer premises, each said screen bas

[ The embodiments of the invention in which an exclusive property or privilege is claimed are defined as follows:] [1.] A marketing system for use in a public switched telephone system having stored program control switches connected to screen based devices in customer premises, each said screen based device having means for visually displaying messages and means for sending at the option of a customer a response to a displayed message over the public switched telephone system, the marketing system comprising:means for storing predetermined information respecting each customer;means for assembling and managing messages including:means for creating and storing messages to be delivered to at least some of said screen based devices; and means for delivering the messages through the public switched telephone system to said at least some of said screen based devices;means for identifying the at least some of said screen based devices to which messages are delivered and storing this message delivery information;means for initiating the display of said messages on said means for visually displaying messages;means for identifying any responses from the screen based devices to the message delivered thereto and storing this message response information; andmeans for generating response measurement statistics based upon the message delivery information and the message response information.