초록 ▼

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to

Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.

대표청구항 ▼

[ We claim:] [1.] A network comprising:a user node having a browser program coupled to said network, said user node providing requests for information on said network;a content provider affiliate node having a respective affiliate web site responsive to requests for information from said user node t

[ We claim:] [1.] A network comprising:a user node having a browser program coupled to said network, said user node providing requests for information on said network;a content provider affiliate node having a respective affiliate web site responsive to requests for information from said user node to provide media content, advertising space for display of advertising content and a link message to said user node;an advertiser node having an advertiser web site including advertising content, said advertiser node responsive to a request to provide said advertising content; andan advertisement server node responsive to a request from said user node based on said link message to select an advertiser node as a selected advertiser node, and identify said advertiser node as said selected advertiser node to said user node,whereby said advertising content from said selected advertiser node is displayed at said user node.