초록 ▼

The present invention relates to a store level marketing system and a unique printer to be used in the system. The store level marketing system includes an activation device for initiating use of the system and for providing the system with information about the consumer using it, a network interfac

The present invention relates to a store level marketing system and a unique printer to be used in the system. The store level marketing system includes an activation device for initiating use of the system and for providing the system with information about the consumer using it, a network interface or computer for selecting a series of offers/discounts to be printed on a piece of paper, and a printer for printing a paper document containing the selected offers/discounts. The system further includes a checkout station which communicates with the network interface or the computer to provide it with information about the purchases made by the consumer. In a preferred embodiment, the printer is a thermal printer provided with a mechanism for substantially eliminating any curl in the paper being fed into the printer. The curl eliminating mechanism includes a tube which is pressed against the paper to impart a reverse curl to the paper which is opposite to the natural curl of the paper.

대표청구항 ▼

[ What is claimed is:] [1.] A store level marketing system which comprises:means for dispensing a document containing printed promotional offers available to a consumer;said dispensing means including a printer;means for activating said dispensing means;means associated with said activating means fo

[ What is claimed is:] [1.] A store level marketing system which comprises:means for dispensing a document containing printed promotional offers available to a consumer;said dispensing means including a printer;means for activating said dispensing means;means associated with said activating means for selecting a unique identification number to be assigned to said document and for determining said offers to be made available to said consumer and for causing said document with said unique identification number to be printed and dispensed;said selecting means instructing said printer as to the identification number, the offers and the product information to be printed on said document;said printer comprising means for holding a supply of paper to be fed into said printer, a printing head assembly for placing printed matter on a surface of said paper, and means for substantially removing curls in said paper;said printer having a casing;said curl removing means comprising an attachment pivotally mounted to the sidewalls of said casing; andsaid attachment having two side arms and a means for introducing a reverse curl to said paper being fed into said printer.