초록 ▼

An electronic promotion system apparatus and method provide promotions across a computer network. The promotion system includes a shopper browser communicating with a merchant server. A shopper places an order using the shopper browser. The order is received by the merchant server. A purchasing pipe

An electronic promotion system apparatus and method provide promotions across a computer network. The promotion system includes a shopper browser communicating with a merchant server. A shopper places an order using the shopper browser. The order is received by the merchant server. A purchasing pipeline executing in the merchant server process the order. The purchasing pipeline includes a promotion component. The promotion component determines the eligibility of the shopper for each one of multiple promotions using information stored in a promotion table. Furthermore, the eligibility of each item on the shopper order to trigger each one of the multiple promotions is determined. Additionally, the eligibility of each item on the shopper order to receive an award is determined. The awards are then applied appropriately. Each item may be used to trigger only one promotion where awards were granted. Furthermore, each item may only receive one award. Thus, a merchant may offer multiple promotions while ensuring the promotions are applied as intended.

대표청구항 ▼

[ What is claimed is:] [1.] A method of applying a plurality of promotions to an order received over a communications network, comprising the steps of:providing a plurality of promotions, including instructions for applying said promotions, in a merchandising computer system;receiving an order from

[ What is claimed is:] [1.] A method of applying a plurality of promotions to an order received over a communications network, comprising the steps of:providing a plurality of promotions, including instructions for applying said promotions, in a merchandising computer system;receiving an order from a consumer computer over the network;applying a first of said plurality of promotions to said order; andapplying a second of said plurality of promotions to said order, sorting said plurality of promotions based on a rank of each of said promotions, such that a higher ranked promotion is applied to said order before a power ranked promotion.