초록 ▼

A customized advertising repository server is connected on the World Wide Web (WWW), which can be accessed by a registered user through his or her browser either by clicking on an icon, or by inputting the specific URL address of the particular server which stores that user's advertising repository.

A customized advertising repository server is connected on the World Wide Web (WWW), which can be accessed by a registered user through his or her browser either by clicking on an icon, or by inputting the specific URL address of the particular server which stores that user's advertising repository. When the user accesses his or her customized ad repository through the browser, a composite advertising page is dynamically configured by the Customized Advertising Repository (CAR) server for that particular user based on that user's previously provided user profile. Furthermore, at least a portion of that composite advertising page can be dynamically configured on a context dependent basis determined from the particular Web site or sites that the user has accessed prior to accessing the CAR. The dynamically configured composite page or pages of advertising provided to the user may contain plural static images, streaming banners, 3-D images, animation, video and/or audio clips, using any of the technologies available on the Web for presenting textual and/or visual information. Such a composite page or pages is configured from a database which stores such images, banners, animation, etc., from plural advertisers. The customized page is created by selecting from among a storehouse of plural different subscribing advertisers and their associated banner ads, images, etc., those particular images, etc. that will be elements of the customized page based on the user's specific areas of interest as determined from the profile, and/or the context dependency. From such dynamically configured composite page or pages, the user can then click on a particular image, video window, banner, etc., to retrieve, through a hyperlink, further information directly from the selected advertiser's own Web site or mirror Web site.

대표청구항 ▼

[ The invention claimed is:] [1.] A method of presenting a page of information for delivery over a packetized computer network to a user's browser program running on a client terminal comprising:receiving a request for the page made from the user's browser program;identifying the user making the req

[ The invention claimed is:] [1.] A method of presenting a page of information for delivery over a packetized computer network to a user's browser program running on a client terminal comprising:receiving a request for the page made from the user's browser program;identifying the user making the request;dynamically forming a composite page of information containing a plurality of information elements and associated hyperlinks to a plurality of other pages on the packetized computer network selected from a repository of a larger plurality of information elements and associated hyperlinks, the information elements and associated hyperlinks selected for the composite page being determined at least in part based on a stored previously provided profile associated with the identified user; receiving from the user's browser program a URL address of at least one site that the user's browser program visited before the request for the page is made, at least one information element and its associated hyperlink on the composite page being determined at least in part by subject matter content of the information at the URL address of the at least one site the user's browser program visited; andsending the composite page of information elements to the user's client terminal over the packetized computer network.