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| 국가/구분 | United States(US) Patent 등록 |
|---|---|
| 국제특허분류(IPC7판) |
|
| 출원번호 | US-0905501 (1997-08-04) |
| 발명자 / 주소 |
|
| 출원인 / 주소 |
|
| 대리인 / 주소 |
|
| 인용정보 | 피인용 횟수 : 673 인용 특허 : 38 |
A system and method for delivering purchasing incentives and a variety of other retail shopping aids through a computer network, such as by E-mail over the Internet or the World Wide Web. Customers (10) of retail stores can establish a bidirectional communication link with the system, log in (16) to
A system and method for delivering purchasing incentives and a variety of other retail shopping aids through a computer network, such as by E-mail over the Internet or the World Wide Web. Customers (10) of retail stores can establish a bidirectional communication link with the system, log in (16) to the system, and then elect to browse among available purchasing incentive offers (18, 22), or elect to explore other shopping aids, such as a shopping list generator (26), a recipe center (30), or simply elect to claim a product rebate or to receive product information. If the customer elects to have product information or rebate information delivered, only minimal customer identification is required. For purchase incentives redeemable at retail stores, the customer must provide identification information and must also designate a retailer (12) at which the purchasing incentive can be exercised. For receipt of focused incentives based the customer's past shopping behavior, the customer must also supply a unique customer id., such as a check cashing card number or credit card number, used for in-store purchases. For delivery of a product sample, the customer's name and address must be supplied. The system merges this customer-supplied information (270) with other purchase incentive data (272) and creates a printable graphical image of the purchasing incentive (282) for transmission to the customer. In an alternate embodiment of the invention, the purchase incentive is not transmitted directly to the customer. Instead, the terms of the incentive are transmitted electronically to the retail store (310) designated by the customer, who receives either a token (316) to present at the store or an advisory message. In yet another embodiment of the invention, incentives may be targeted to specific consumers based on a consumer purchase history (502), and transmitted to consumers' computers (510) using electronic mail addresses stored in a consumer database (506), or using a "personal page" in the computer network, established for each consenting consumer.
[ We claim:] [1.] A computer implemented method for determining purchasing incentives for consumers, comprising the steps of:storing in a purchase history database product data for products purchased in association with a unique identifier;transmitting a prompt for personal information from a main c
[ We claim:] [1.] A computer implemented method for determining purchasing incentives for consumers, comprising the steps of:storing in a purchase history database product data for products purchased in association with a unique identifier;transmitting a prompt for personal information from a main computer to a personal computer over a computer network;transmitting personal information data from said personal computer to said main computer over said computer network in response to said prompt, said personal information data including an identity code;generating page data defining a personal web page that is accessible over said computer network, said personal web page based at least in part on said personal information data transmitted from said personal computer to said main computer,assigning a web pageaddress to said personal web page based upon said personal information data,storing said page data defining said personal web page in a personal page database;determining a purchase incentive depending on (1) said product data stored in said purchase history database or (2) said page data stored in said personal page database; andupdating said page data so that said personal web page will display said purchase incentive.
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