초록 ▼

Prioritized queues of advertising and content data are generated by a queue builder and sent to an on-line queue manager. A computer mediated communications network provides content and subscriber data to the queue builder and receives content segment play lists from the on-line queue manager. An ex

Prioritized queues of advertising and content data are generated by a queue builder and sent to an on-line queue manager. A computer mediated communications network provides content and subscriber data to the queue builder and receives content segment play lists from the on-line queue manager. An exposure accounting module calculates and stores information about the number of exposures of targeted material received by subscribers and generates billing information. An information warehouse manager is employed to receive data from advertisers' data bases and third party sources as well as from the computer mediated communications network.

대표청구항 ▼

[ What is claimed is:] [1.] A system comprising:a queue builder for generating priority queues;a computer mediated communications network for sending content data and subscriber data to the queue builder;an on-line queue manager for receiving the priority queues from the queue builder and for sendin

[ What is claimed is:] [1.] A system comprising:a queue builder for generating priority queues;a computer mediated communications network for sending content data and subscriber data to the queue builder;an on-line queue manager for receiving the priority queues from the queue builder and for sending content segment play lists to the computer mediated communications network; andan exposure accounting module for receiving exposure data from the on-line queue manager and computing and outputting exposure billing data,wherein the queue builder is provided with profile editors through which rule developers create definitions by building data base selection criteria for extracting records with a common profile,wherein the queue builder accesses a disk storage that stores targeting data and rules for generating the priority queues, andwherein the disk storage is also accessed by the exposure accounting module to adjust priorities in order to meet exposure goals.