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| 국가/구분 | United States(US) Patent 등록 |
|---|---|
| 국제특허분류(IPC7판) |
|
| 출원번호 | US-0883770 (1997-06-27) |
| 발명자 / 주소 |
|
| 출원인 / 주소 |
|
| 대리인 / 주소 |
|
| 인용정보 | 피인용 횟수 : 1278 인용 특허 : 10 |
Disclosed is an Internet-based referral system that enables individuals and other business entities ("associates") to market products, in return for a commission, that are sold from a merchant's Web site. The system includes automated registration software that runs on the merchant's Web site to all
Disclosed is an Internet-based referral system that enables individuals and other business entities ("associates") to market products, in return for a commission, that are sold from a merchant's Web site. The system includes automated registration software that runs on the merchant's Web site to allow entities to register as associates. Following registration, the associate sets up a Web site (or other information dissemination system) to distribute hypertextual catalog documents that includes marketing information (product reviews, recommendations, etc.) about selected products of the merchant. In association with each such product, the catalog document includes a hypertextual "referral link" that allows a user ("customer") to link to the merchant's site and purchase the product. When a customer selects a referral link, the customer's computer transmits unique IDs of the selected product and of the associate to the merchant's site, allowing the merchant to identify the product and the referring associate. If the customer subsequently purchases the product from the merchant's site, a commission is automatically credited to an account of the referring associate. The merchant site also implements an electronic shopping cart that allows the customer to select products from multiple different Web sites, and then perform a single "check out" from the merchant's site.
[ What is claimed is:] [1.] A method of selling items with the assistance of associates, the method comprising:providing a Web site system that includes a browsable catalog of items and provides services for allowing customers to electronically purchase the items;providing an associate enrollment sy
[ What is claimed is:] [1.] A method of selling items with the assistance of associates, the method comprising:providing a Web site system that includes a browsable catalog of items and provides services for allowing customers to electronically purchase the items;providing an associate enrollment system which allows users to electronically apply to operate as associates that select and recommend items from the catalog and refer customers to the Web site system in exchange for compensation;in response to a submission to the enrollment system by a user, assigning an associate identifier to the user and recording the associate identifier within a computer memory;electronically providing to the user instructions for generating hypertextual documents with item-specific links that, when selected by a customer, cause the user's associate identifier and an identifier of a recommended item to be transmitted to the Web site system in a request message;receiving a request message which contains an associate identifier and an item identifier and extracting the associate and item identifiers from the message, the request message generated by a computer of a customer in response to selection by the customer of an item-specific link provided by an associate in conjunction with a recommendation of the item;transmitting to the customer's computer a Web page which corresponds to the item identifier extracted from the request message;transacting a sale of the item and/or other items of the catalog with the customer through the Web site system;using the associate identifier extracted from the request message to identify the associate; anddetermining and recording within a computer memory compensation for the associate for the sale.
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