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| 국가/구분 | United States(US) Patent 등록 |
|---|---|
| 국제특허분류(IPC7판) |
|
| 출원번호 | US-0226174 (1999-01-07) |
| 발명자 / 주소 |
|
| 출원인 / 주소 |
|
| 대리인 / 주소 |
|
| 인용정보 | 피인용 횟수 : 674 인용 특허 : 31 |
A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to the a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first iden
A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to the a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.
[ We claim:] [1.] A method for delivering a targeted advertisement, comprising the steps of:generating a first identifier corresponding to a first computer;sending the first identifier to the first computer;receiving a second identifier corresponding to a consumer from the first computer;associating
[ We claim:] [1.] A method for delivering a targeted advertisement, comprising the steps of:generating a first identifier corresponding to a first computer;sending the first identifier to the first computer;receiving a second identifier corresponding to a consumer from the first computer;associating the first identifier with the consumer by linking the first identifier to the second identifier corresponding to the consumer;classifying the consumer by assigning to the consumer a purchase behavior classification based on at least one selected purchase behavior criterion and an observed offline purchase history corresponding to the second identifier;selecting a targeted advertisement to be delivered to the consumer, based on the purchase behavior classification assigned to the consumer;receiving from the first computer the first identifier corresponding to the first computer and associated with the observed offline purchase history of the consumer, the offline purchase history including information of an offline purchase of a consumer collected when the offline purchase transpired;electronically delivering the targeted advertisement to the consumer at the first computer in response to receiving the first identifier from the first computer;reclassifying the consumer by assigning to the consumer an updated purchase behavior classification based on at least one selected purchase behavior criterion and an updated observed offline purchase history corresponding to the second identifier; andreselecting the targeted advertisement to be delivered, based on the updated purchase behavior classification assigned to the consumer.
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