초록 ▼

The present invention relates to an electronic advertising system. More specifically, the present invention creates a means to select ads for publication in the newspaper based on past performance of individual personal ads, thus attempting to optimize the number of responses to the printed personal

The present invention relates to an electronic advertising system. More specifically, the present invention creates a means to select ads for publication in the newspaper based on past performance of individual personal ads, thus attempting to optimize the number of responses to the printed personal ad column as a whole. At the same time, all personal ads are published on the Internet so as to accommodate all advertisers regardless of the past performance of their ad. Finally, by fully integrating the Internet personal ads service with the audiotext personal ad service, advertisers whose ad only is published on the Internet are in no way disadvantaged by fewer features or options.

대표청구항 ▼

[ What is claimed is:] [1.] A computer based advertising system with inventory management, wherein said system comprises:means for advertisers to place advertisements;means for storing said advertisements in a database;means for publishing said advertisements on the Internet;means for isolating a su

[ What is claimed is:] [1.] A computer based advertising system with inventory management, wherein said system comprises:means for advertisers to place advertisements;means for storing said advertisements in a database;means for publishing said advertisements on the Internet;means for isolating a subset of said advertisements; andmeans for publishing said subset in a printed medium or on a television show; rein a characteristic of said advertisers is a factor in determining whether said advertisements are included in said subset, and wherein the amount of space allocated in said printed medium or in said television show is a factor in determining the size of said subset.